Conversations with Creatives: Marketing Technology & Talent

Tuesday, August 6 at 1 p.m. PT/4 p.m. ET

Marketing is evolving fast. Teams are working smarter than ever before to identify likely prospects, draw in high-value customers, and deliver outstanding customer experiences. At the heart of all this growth is one driving force — the rapid rise of specialized marketing technology.

So, what is the state of martech today? What tools are most popular, and what impressive capabilities do they boast? How can marketers upskill and position themselves to thrive in this new landscape? How do leaders cultivate an environment where human talent works in concert with top technology to reach marketing goals?

Creative Circle and our expert panelists dove deep in a webinar all about the latest trends in marketing technology. Watch the recording below! The webinar slides are available here.

Here are some resources that Creative Circle and our panelists recommend to help you learn more about martech:
Greg Kihslstrom
Greg Kihlström

Marketing Technology Consultant

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria’s Secret, and Toyota. He is also the best-selling author of House of the Customer, and host of the award-winning The Agile Brand™ with Greg Kihlström podcast.

Connect with Greg on LinkedIn

Voloria updated headshot-1
Voloria Pettiford

Marketing Technology Consultant

Voloria Pettiford has more than a decade of digital marketing experience, mastering marketing strategies for B2B and SaaS companies including ADP and LexisNexis. She specializes in marketing campaigns that require automation, funnel analysis, and revenue operations. Voloria is an expert in a wide variety of marketing technology tools, including Salesforce, Marketing Cloud, Pardot, HubSpot, Marketo, and much more. She enjoys building robust strategies as well as troubleshooting difficult workflows and customer journeys.

Connect with Voloria on LinkedIn